Identify and explain what the four pillars of blue ocean


Discussion Post

• Identify and explain what the four pillars of Blue Ocean (value innovation) strategy are (your textbook will be helpful for this one. this is also known as the Four Actions Framework).

• Apply the Blue Ocean strategy pillars to the Tata Nano case, be specific and include case citations (refer to the textbook, if you need help).

• Provide your assessment of the Tata execution and diagnose both what was done well and what was done poorly. If something was done poorly, then also provide justification that explains WHY it was not done well (e.g. Tata was not successful at A, as evidenced by B (pg. 3)).

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: Identify and explain what the four pillars of blue ocean
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