McDONALDS “SENIOR” RESTAURANT
Please follow the instructions, that’s always half the battle.
Each student will be required to submit a 1 page (page restriction will be strictly observed based on the details of the case), single-spaced, 12-pt. font type-written case analysis (TEXT only, not including references, cover page). All cases will be submitted via the designated “Dropbox.”
Please note that no particular style of case writing is required but Dr. Myers prefers the Q & A format (questions must be included in your 1 page). This format helps with the page restriction. If you use references including your textbook (and you should be using your textbook), this should be placed on last page of your submission. Adhere to APA style. Please note that because of the strict page restriction, most students' analysis will be focused on the facts (which is what I want) provided in your case text and textbook materials. Additional references where appropriate is expected.
1) Identify and explain the marketing dilemma faced in the text. Apply and discuss key concepts in the focusing on at least 3 concepts or variables impacting the decision
2) Discuss and explain the segments that exist within the case (that are only covered in the case). Use specific attributes or characteristics form the case to describe those segments.
3) Explain one activity or item from each element of the marketing mix (product, promotion, place, and or price).
4) Give at least 3 details on how you would use specific marketing mix items (product, promotion, place, and or price).