Ethics and Social Responsibility-
1. Identify and explain the 6 modes of social control.
The Marketing Environment -
1. Identify 2 factors in the political and 2 factors in the legal environment that impact marketing. Describe each in detail.
Business Marketing -
1. Define and explain 3 ways to measure online success in business to business marketing.
Services and Nonprofit Organization Marketing-
1. Define service. Identify 3 reasons services are important to the economy. What industry has had the greatest growth in services? The greatest loss?
Research Paper-
You must prepare a report on the size, location, purchasing power, and market potential for the three largest minority target markets in the country-Hispanic Americans, African Americans, and Asian Americans. Use the library to access to a wide variety of sources for your paper. Review the Dropbox 1: Research Papertopic for more information on this paper. Keep in mind that not all information on each market will come from just one source. You must cite all information that is not common knowledge and provide a bibliography at the end of the paper.
Supply Chain Management-
1. Identify and describe the flow of information and the flow of merchandise in the supply chain.
Advertising, Public Relations and Sales Promotion-
1. Identify advantages and disadvantages of (a) newspapers, (b) magazines, and (c) radio, (d) television, (e) internet, and (f) outdoor media.
Pricing Concepts-
1. Identify and explain the various types of costs that marketers have to take into consideration when pricing their products.
New Product Paper-
Identify a new product you think could be successful on the market and set an introductory price for it. Review the Dropbox 2: New Product Paper topic for specific details about this paper.
Your paper should be a minimum of 2 pages in length, single-spaced, or four pages, double-spaced.
Social Media and Marketing-
1. Identify and explain 5 social media objectives.