Identify and discuss the components of a typical marketing


1. Identify and discuss the components of a typical marketing plan

2. Explain how ROI is measured. Explain why ROI is not always measured in dollar amounts.

3. Explain why it is important to evaluate variances between what had been budgeted and what actually was expended in the budget planning process.

4. Create an example that clearly defines difference between formal and informal authority?

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Operation Management: Identify and discuss the components of a typical marketing
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