Identify and discuss forms of direct and digital marketing


Marketing an introduction twelth edition

Direct,online,social medai and mobile marketing

by:ARMSTRONG/KOTLER

QUESTION:

Define direct and digital marketing and discuss their rapid growth and benefits to customers and companies

Identify and discuss the major forms of direct and digital marketing

explain how companies have responded to the internet and the digital age with various onkline marketing strategies 

Define the five promotion mix tools for communicating costumer value.

Discuss the changing communications landscape and the need for integrated marketing communications.

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Marketing Management: Identify and discuss forms of direct and digital marketing
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