Problem
I want an Excel spreadsheet for Kellogg company that contains the Income Statement and the Balance Sheet. Enter your date into the cells, do not copy the financial statements since you will need the numbers for your computations. Place each of these financial statements on a separate sheet (Labeled) in your Excel spreadsheet.
I. Horizontal analysis and identify and discuss any interesting trends. Again, tie the trends to strategies or events that the company may have experienced.
II. Vertical analysis for the 5-year period and not any significant changes in the distribution of the analysis. (Have any of the categories shifted to become a greater or lesser percentage of the total?) What strategies or events might explain this?
III. Narrative that discusses your findings. What trends do you notice? Are there any findings that you can link to any of the company's strategies?