Principles of Marketing-----Each 200 words
Introduction to the World of Marketing
1. Identify and describe a company's stakeholders.
Marketing Environment and Consumer Decision Making
2. What is social class? How is it measured? Explain and describe in detail why marketers are interested in social class.
Analyzing Market Opportunities
3. There are 4 basic criteria for segmenting markets. Identify and explain each.
Product Decisions
Identify and explain the unique aspects of nonprofit organization marketing strategies.
Distribution Decisions
5. Identify and explain 3 trends in supply chain management.
Marketing Communication and Promotion
6. Define public relations. Identify and explain the 6 major public relations tools.
Pricing Decisions
7. Identify and explain the 5 different methods of geographic pricing.
Personal Selling and Social Media
8. Identify and explain the 7 most effective metrics used to evaluate social media.