Marketing Management Assignment
1. Assess the marketing philosophy of commercial bank of Ethiopia. Which of the philosophy discussed, do you think, is adopted by the bank. Substitute your arguments with clear evidence. What could the company do to appeal to the customers?
2. Identify and briefly describe four trends in the macro/ market environment that will have or recently had an influence on the selected industry. For each of the trends you have to:
A) Briefly explain the trend
B) Describe the impact of the trend on the industry
C) Highlight the implication that the trend has on the marketers in the chosen industry.
3. Assume you are producing and selling Ethiopian cultural clothes. Customers complain the lack of creativity and quality in your product.
a) Explain how you segment, target the market and position the product.
b) Develop the marketing mix strategies (include product, pricing, place, and promotion strategy)