Identify and analyze one of the three rhetorical appeals


Problem

• Go to Ads of the Worlds and browse through the Professional ads, the Collections, or the Highlighted ads.

• Pick one advertisement that you would like to analyze for your assignments in this module. The ad should have the three rhetorical appeals (ethos, pathos, and logos).

Analyzing how the advertisement uses two rhetorical appeals.

1. Describe the advertisement.

2. Identify and analyze one of the three rhetorical appeals. Include HOW the appeal was used, WHO the appeal was geared towards, and whether you feel the appeal was effective.

3. Identify and analyze another of the three rhetorical appeals. Include HOW the appeal was used, WHO the appeal was geared towards, and whether you feel the appeal was effective.

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