Identify an organization that could benefit from application


Discussion

-Research an industry with a significant impact on your local economy (e.g., autos in Michigan or oil in Louisiana).

-Research a business failure and discuss.

- Identify an organization that could benefit from the application of the I/O Model of Above-Average Returns. Do not use Apple, Nike, Amazon, Technology, Markets or Walmart in this exercise.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: Identify an organization that could benefit from application
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