Assignment:
Corporation Identification
Identify an organisation with product or service portfolios that span multiple business units.
Each student should take research a separate business unit within the same corporation.
In your introduction, you can provide an overview of the corporation you have chosen, identify the SBUs, and briefly discuss the industries/product markets that define those SBUs.
2. Source of Sustainable Competitive Advantage
Identify the source of sustainable competitive advantage for each business unit.
In your discussion define, with reference to scholarly articles, the four factors of sustainable competitive advantage.
3. Corporation Revenue Centres
Identification of Revenue Centres.
Identify which product and service lines are creating the greatest revenues for the corporation.
Provide summary tables of the revenue for each business unit within the corporation.
4. Identify the extent of the corporation's diversification.
Identify which of the business units are related, which are related-constrained and which are unrelated.
In your discussion define, with reference to scholarly articles, the terms "related", "constrained" and "diversification".
5. External Environment Analysis
Identify the Political, Economic, Social, Technological, Environmental and Legal operating environments for each business unit.
In your discussion define, with reference to scholarly articles, the terms Political, Economic, Social, Technological, Environmental and Legal.
Provide a definition of the term "operating environment".
6. Conduct a SWOT analysis for each business unit.
Identify the Strengths, Weaknesses, Opportunities and Threats for each business unit.
In your discussion define, with reference to scholarly articles, the term "SWOT" analysis.
7. Merger, Acquisition and Downsize.
Make recommendations for a future strategic merger, acquisition or downsize of the corporation.
Provide advice on which business units to expand by acquiring similar business units from other corporations, and advice on which business units should be downsized or sold.