For weeks 3, 4 and 5, e-Learning materials are uploaded on Blackboard (see 'E-learning Activities' menu for these weekly activities) for review and application.
In Week 6, students should choose 2 out of these 3 weekly materials and submit their response in a single report format to their Instructor.
For each material, prepare two paragraphs:
- Paragraph 1: the key ideas from the materials - not a summary - you must select the key ideas (most important) and talk about them.
- Paragraph 2: identify an organisation which would benefit from the application of these ideas and explain how the ideas should be applied.
Students should consult the marking rubric (see below) to see exactly what is required and how your assignment will be marked.
Failure to participate in this assessment will automatically lead to a fail mark in this subject.
You may enrich this assignment with ideas from other materials such as journal articles if you wish. This additional research will be necessary to obtain the best marks.
All ideas in the report must be referenced using Harvard Referencing (in-text citations and full references at the back).
E learning Material
What is Strategy?
(1) Watch the video on the following link:
https://www.youtube.com/watch?v=TD7WSLeQtVw (8:47)
(2) Prepare two paragraphs (include in-text citations wherever necessary and the full references at the back)
- Paragraph 1: list the key ideas you have extracted from the prescribed e-learning activity.
- Paragraph 2: apply those ideas to your own experience, to an organisation you know and to the topic(s) of this subject - identify an organisation which would benefit from the application of these ideas and explain how the ideas should be applied
Week 4 E-Learning materials
WEEK 4: Business Model Innovation
(1) Watch the video on the following link:
https://www.youtube.com/watch?v=B4ZSGQW0UMI (8:22)
(2) Prepare two paragraphs (include in-text citations wherever necessary and the full references at the back)
- Paragraph 1: list the key ideas you have extracted from the prescribed e-learning activity.
- Paragraph 2: apply those ideas to your own experience, to an organisation you know and to the topic(s) of this subject - identify an organisation which would benefit from the application of these ideas and explain how the ideas should be applied
Week 5 E-Learning materials
WEEK 5: Pankaj Ghemawat: CAGE framework to evaluate international trade opportunities
(1) Watch the video on the following link:
https://www.youtube.com/watch?v=7FpUJaG7uMk (2:25)
(2) Prepare two paragraphs (include in-text citations wherever necessary and the full references at the back)
- Paragraph 1: list the key ideas you have extracted from the prescribed e-learning activity.
- Paragraph 2: apply those ideas to your own experience, to an organisation you know and to the topic(s) of this subject - identify an organisation which would benefit from the application of these ideas and explain how the ideas should be applied
Word limit: 1,000 words (±10%)
6 references
Learning references
https://www.dropbox.com/s/8v3xwdgv059lwhk/Target_Markets.rar?dl=0