Identify an instance in which an individual or group presented a sound and creative solution to a problem, but failed to persuade their target audience to accept the proposed solution. You can select something you were involved in (like a school board meeting), however it should not relate to your family only (such as discussing a vacation).
Identify the mistakes made during this failure to communicate. Consider failures in audience research, in understanding audience objections, and in the presentation of the proposed solution.
Write a 700- to 1,050-word essay in which you:
Briefly summarize the chosen instance of failed communication - what was the problem and the proposed solution? What was the audience reaction?
Discuss the reasons why the original persuasive campaign was unsuccessful - what went wrong?
Propose a revised persuasive campaign that might have succeeded.