Assignment Task:
Identify a target market for a product or service that Qatar Chemical Companymakes and devise a market entry strategy for that product or service. Importantly exploration should be made of the product or service to be internationalised, the right market fit (why the market in question was chosen), the nature of the market especially any regulatory issues that may help or hinder the sale of the product and service and the route to market, (direct sales, licencing or distribution agreement).
Company :Qatar Chemical Company
Format:
A business report (with an executive summary), as opposed to an essay style is preferable. The analysis undertaken should be relevant to the question under consideration.
Endnotes are unacceptable
Harvard reference style
Instructions
The assignment should make an informed analysis of the correct choices of entry for firms with only domestic experience into foreign markets. A critical analysis of such strategy and the factors which assist/hinder its successful executive should be undertaken. Importantly exploration should be made of the product or service to be internationalised, the right market fit (why the market in question was chosen), the nature of the market especially any regulatory issues that may help or hinder the sale of the product and service and the route to market, (direct sales, licencing or distribution agreement).
Word Limit 4500 words (+/- 10%)