Problem
Identify a specific product/service (must be an existing product or service offered by a real company). What is the ideal demographic for this product/service? Why do you believe this is the best demographic? What do you believe this demographic "values?" In other words, what is important to them?
Key Demographics: Age, social belief system, ethnic background, gender, socio-economic status, and whether they have children or not or if they are married/single.