For some businesses not focused on sustainability, value may be solely determined outside the customer's focus on green behavior. For example, if the burger tastes good, the customer will buy it.
In the case of sustainable products, meaning those products made with effort to be environmentally and socially responsible, sustainability plays a large role in the customers' decisions to buy, or are central to the company's brand.
Identify a Saudi business that may not yet be focused on sustainability, and imagine that they wish to deliver products that are more socially, environmentally, and economically superior.
Describe the total value proposition from a sustainability perspective. In that total value proposition discussion, include a discussion of use values, and nonuse values for the business' green products. How should the business determine WTP, WTA, or consumer surplus?
In a 4-page paper, address the issues listed above. Embed Academic material concepts, principles and theories, which require supporting citations along with at least (three) scholarly peer reviewed reference in supporting your answer unless the assignment calls for more.
Make certain for each listed reference that you have at least (two) supporting citation in the body of your content. - Use academic writing standards and APA style guidelines, citing references as appropriate.