Part 1
Write a 300- to 400-word paper that includes the following:
Company: Disney
Descriptions of future competitors: including origin, brand prominence, and where they will compete
Part 2
Prepare an 8- to 10-slide Microsoft® PowerPoint® presentation that includes the following:
Identify a restaurant or hotel market segment in your community that you would like to target for analysis.
Explain the marketing mix you would put together to go after this market segment.