Problem
Identify a minimum of 4 resources and 4 capabilities of the case company. Assess the potential of each to create sustainable competitive advantage based on the criteria found in the Four Tests of a Resource's Competitive Power from the text. Your assessment should identify dynamic capabilities and whether the firm can achieve sustainable competitive advantage with any of these factors. Be sure to identify the strategic implications.
Article: "Yeti in 2020: Can Brand Name and Innovation Keep it Ahead of the Competition?" By Diana R. Garza and David L. Turnipseed.