Branding
Identify a relatively new product category (such as e-readers).
-Then, evaluate the brands among the different companies competing in this category.
-Next, pick one of the companies and analyze how its brand coexists with the other products in the product line and in the company's overall product portfolio.
-In the context of this company, analyze the use of single branding, family branding, and brand extension.
On the basis of your analysis, create a 2-page report in a Microsoft Word document. On a separate page, cite any sources using the APA format. **Assure that there is an introduction & conclusion paragraph.** Please no borders**