Assignment:
Product Positioning and Consumer Behavior
This discussion question has been created to give you an opportunity to discuss the weekly course topics. We will have a class forum and a discussion question. The objective is for you answer the initial question and then create a dialogue with your classmates about the course topic for the week.
Identify a recent advertisement or marketing campaign that, for whatever reason, gained your attention. Thinking about that campaign, what was it doing in terms of consumer behavior? Was it utilizing learning or memory theories, or did it appeal to motivation, or emotion, and in what way?