Identify a professional sports organization. Answer the following questions.
1. How does this organization market/influence spectators as consumers. (Use terminology and topics from the Chapter 5 Study Guide to provide the basis for your analysis).
2. Have they focused on game, stadium or motivation factors?
3. Have they achieved low, medium or high levels of fan identification?
4. Identify a promotion your organization ran in the past or is currently marketing (Include a link, or a description of the overall promotion). Do you think the promotion was successful? Why or why not?