Please cite sources in APA format
1. Identify a product sold by Carmex.
2. Conduct an online search and identify three competitors who sell a similar lip balm product.
3. Identify the price point for each product.
4. Compare and contrast these four companies and their products (please create a matrix in Word or Excel).
5. For each company / product, identify what approach they are using for selecting a price level as well as any sub-approach (e.g., Approach: demand-oriented | Sub-approach: skimming pricing). Be sure to explain your rationale for each company/product.
6. Explain whether or not you believe the pricing policies for these products are the same.
7. If you believe they are the same, identify the policy and explain your rationale.
8. If you believe they differ, identify which policy is appropriate to each company/product and explain your rationale.