DQ 1- Marketing and Customer Preference in a Supply Chain
Find an example of a product where you felt there were too many product choices. Explain the implications for the company and their supply chain.
Identify a product market that is currently experiencing changes in customer preferences. How are the companies in that industry responding to the changing preference? What are the supply chain implications?
DQ 2- Customer Relationship Management (CRM)
We all encounter CRM in our everyday lives-from our purchases at the grocery store to our online searches. Provide examples from your everyday life where companies were able to gather information about your consumer preferences.