Consider the situations below, and share thorough, thoughtful answers based on what you learned in our reading.
- Select one of your favorite brands and describe how it could use licensing to expand into a new product category.
- Why did you select this product category? What makes it a good fit?
- Identify a product category that would not work for this brand and describe why it would not be a good fit.
- Describe the challenges of non-profit licensing.