Problem:
Thinking of my client, a greeting card company. What kinds of research questions might be of interest to them? Put yourself in this client's shoes. What do you think would help you run this type of business more effectively?
Identify a potential research question that would be of interest to playtime greeting cards. Present your research question, and identify why you think it would be of interest and benefit to them.
Next, identify the best method for collecting this type of information and present your reasoning on why it's the best way to proceed.
Then, describe in detail the type of information you will collect.
Finally, describe how this information can be used, and who (or which parts of the organization) will most likely benefit from this information.
- Identify sources of information
- Identify organizational issues that may benefit from research
- Describe the ways research can be used in organizations
- Discuss the opportunities provided by technology for businesses.
- Use effective communication techniques.