1. A large department store collects data about what its customers buy and stores these data in a data warehouse. If you were the store's buyer for children's clothing, what would you want to know from the data warehouse that would help you be a more successful buyer?
2. Identify a not-for-profit organization that might use marketing research, and describe one example of a meaningful research project that it might conduct. Discuss how this project would be useful to the organization.