Identify a market for your tourism product


Problem

In our work so far, we have been carefully uncovering an important trend in tourism. Hotels, transportation, food, and beverage were once utilitarian aspects of a journey, but these are now being recreated into integral parts of the overall tourism experience. For this week's fun activity, I would like you to choose a destination and create a 2-day itinerary for a customer that integrates attractions suitable to a chosen customer segment.

In this task, your job is to:

i. Choose a destination upon which you would like to focus.

ii. Identify a market (your customer) for your tourism product (specify whether it is demographic, psychographic, behavioural, etc.)

iii. Design an 'attractive' tourism experience for your chosen customer highlighting 3 attractions describing each 'type of attraction', how it aligns with that target market and why it is important to that destination

iv. Present your work as an infographic (Instructions: How to Make an Infographic In 9 Simple Steps) in Canva, Word, Powerpoint, etc.

v. Name your discussion post appropriately and post your infographic in the discussion board

vi. Take a tour of each others' infographic and be sure to comment, give some feedback and discuss!

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HR Management: Identify a market for your tourism product
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