Identify a local United States business that you will propose should venture into new a new foreign market. (If you are a foreign student, you may use a local business in your own country.) For example: A local microbrewery, a high tech start-up in the mobile area (new app), an eco-friendly new packaging product, a medical service for medical tourism, a corporate wellness program, a new building material, etc. You may choose one of these, but you are encouraged to focus on products or services that you have a personal interest in.
Your Portfolio Project should be a comprehensive proposal, written now as a seasoned executive to your company's executive management. It should include your analysis and recommendations supported by current research findings. As you progress through the course, you will be assimilating your newly gained knowledge into the re-writing and expanding of your idea, culminating in the final delivered assignment, which will be written as a seasoned executive who is certain of those choices and their merits for the company.