Discussion: Diversification Strategies
Diversification strategies involve a firm stepping beyond its existing industries and entering a new value chain. Generally, related diversification (entering a new industry that has important similarities with a firm's existing industries) is wiser than unrelated diversification (entering a new industry that lacks such similarities).
• Identify a firm that has recently engaged in diversification. Search the firm's website to identify executives' rationale for diversifying.
• Do you find the reasoning to be convincing? Why or why not?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.