1. In this lesson we discussed how a sabbatical, or break from work, is used by some to spend time learning something new. If you were given one week off from work – with pay – to go learn something new that could significantly improve your professional life, what would you want to learn about and why?
2. Identify a fading brand. What suggestions can you offer to revitalize its brand equity? Try to apply the different approaches suggested in this chapter. Which strategies would seem to work best? When should a brand reinvent itself? What are some strategies for creating excitement about products in the mature stage of the product life cycle? Is there a danger of a brand losing its identity in the mature stage of the product life cycle?