1. You are the marketing manager of a food product company that is considering entering the Indian market. The retail system in India tends to be very fragmented. Also, retailers and wholesalers tend to have long-term ties with Indian food companies, these make access to distribution channels difficult. What distribution strategy would you advise the company to pursue? Why?
2. Identify a complex issue-related controversy or situation in which you, as a stakeholder, were persuaded to move from one position (cell) to another and why—for example, from Non-supportive to Supportive, or from Mixed Blessing to Marginal. Explain why you moved and what the outcome was.