Identify a company that you are interested in researching or if you like, you can use the company you are currently working for. Conduct a backward look on this company using a tool like SWOT or PEST/PESTLE. In your research if you discover a completed SWOT or PEST analysis, use this information as a basis for your analysis work and then add to it, for a more comprehensive analysis. Conduct a backward look on this company using a tool like SWOT or PEST/PESTLE. Then conduct an Opportunity Analysis for potential areas of expansion. Present recommendations using the data analysis you have conducted and include how the past/present and future lens helped you in creating recommendations.