Identify a charitable organization or social cause that you


Project: McDonald's Breakfast Menu Innovation

1. Identify a charitable organization or social cause that you would like to champion as part of the promotional campaign for your project. Explain the reason for your choice and what objective(s) you would like to achieve through this campaign.

2. Outline the strategy for a social media campaign that ties the charitable organization or social cause you chose into the McDonald's Breakfast Menu Innovation you are promoting. How McDonald's new breakfast menu is going to benefit from the charitable organization you have chosen?

It needs to be submitted through PowerPoint and 25 slides not including title and references!

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Project Management: Identify a charitable organization or social cause that you
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