Identify a brand that is in need of repositioning. This brand will be the subject of your Key Assignment marketing plan. You may look here for ideas.
After you choose your brand, write an article for a suppositional new blog entitled Marketing Today: Blogging About the World of Marketing. The article will be 600-800 words in length, and it should include the following elements:
- Describe the brand's situation today, including the industry, potential customers, and anything else that helps the reader understand the brand. Include a photo of the brand.
- Explain the competitive environment (e.g., 1 competitor that the brand needs to be aware of).
- Discuss how the brand uses the marketing mix to create value for its customers-product, price, place, and promotion (the 4 Ps). Add a section for each of the 4 Ps.
- Give a quote from a member of the management team from the Web site or press releases about future opportunities for the brand.
- Provide an example of how the brand creates convenience for its customers.