Select a product/service brand and develop a detailed report which:
a. Identifies the main elements that shape the current "personality" of the brand.
Assessing the current brand strategy, focusing on the organisation's approch to creating a competitive positioning for the product/service and maximising brand equity.
b. Sets out your analysis of the potential weaknesses of the existing stretagy and identities the brand strate strategy you would recommend to address these weaknesses .