Assignment Task:
1. A description of the entrepreneur/s who started CAZOO, including reflective comment on his/her/their current motivations and behavioural characteristics and whether your observations of his/her/their behaviour reflects the 'norms' of 'typical' entrepreneurial behaviour-sets
2. Discussion of how he/she/they identified the original entrepreneurial idea at the start-up/pre-start-up stage. Assessment as to whether they formally researched and evaluated the business idea in detail before entering the market, or whether they just 'went for it'
3. Comment on what he/she/they see as being unique and different about their organisation and whether you perceive these differences as being appropriate for the challenges faced by the organisation in today's fast-moving and competitive environment, and whether the organisation is sustainable in this respect.
4. Based on the theory, insights and observations that you have derived from this module, you should provide 2-3 recommendations and rationale to the entrepreneur as to what you would suggest should be done to ensure sustainability of the organisation. The recommendations should be consistent and appropriate to the organisation's resources
5. Based on the theory insights and observations that you have derived from this module, you should provide recommendations and rationale as to what the entrepreneur/s could do to ensure that the organisation develops (from new) or enhances (an already existing) entrepreneurial culture. Recommendations should be consistent and appropriate to the organisation's resources and justified with appropriate reference to theory. You might like to refer to local business support agencies and other business support providers if you feel that they would be of value to the organisation.
Suggested structure and headings:
- Introduction
- Account and Findings of Entrepreneur/s behavioural characteristics, and motivation in relation to contemporary enterprise and entrepreneurial theory
- Account and findings of current business model and its suitability with respect to contemporary business pressures
- Recommendations to ensure sustainability of the organisation
- Recommendations to ensure that the organisation remains entrepreneurial
- Conclusion
- Reference List (in Solent Harvard style)
- Appendice
- The choosing company is CAZOO