Please refer to the case study (APM) and identification of organizational strengths and ecosystem conditions please kindly fill in the answer shown below(400-500words)its require to do some research
1) Identification of organizational strengths (4 Strength of the organzational)
2) Ecosystem condition: strategic alignment (marketing goal/objectives)
3) Ecosystem conditions Acess to data: type of information sought. ( sources of information, CRM, ERP software marketing dashboard)
4) Ecosystem conditions Operational flexibility (integration of marketing department: tools/ platform marketing used to make a decision( CRM, analytics, Software ,Artificial intelligence, marketing automation software)
5) Analytic marketer -(Evaluate the competency of the marketing team in terms of analytics skill (head of team+continuous analytics training).