1-What is Licensing? the identity of the three parties involved in the Business of Licensing and the separate reasons for each of these parties as to why they would want to be involved in the licensing business. Identify the party that has the most to gain by their involvement in licensing.
2- Iconix Brand Group is an important company in the licensing business and has developed a successful business model. Please research the company a, describing their business model and their model of generating revenue. Does it differ from other licensing business models as described in Lecture #1
3-Iconix is currently experiencing a down turn. Research this current situation and post your findings as to the causes and your thoughts as to the future of Iconix.