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I identify the functions essential goal for this year ii

FUNCTIONAL STRATEGY

1. On Functional Strategy - Pertaining to AMAZON.COM INC.

a. Among various functional divisions of the firm, identify the most important issue whereby your functional strategy (operational, financial, marketing, etc.) Impacts the overall corporate AND business strategies. Explain in great detail.

b. More directly, select from two functional areas and discuss the following:

i. Identify the function's essential goal for this year

ii. What resources must be utilized to effectively realize this goal

iii. What measures will indicate whether your functional strategy has produced the required results or not?

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