I have selected a frozen dinner, a 70-inch flat screen television. List, describe and explain, in two or three paragraphs:
?Specific steps in the decision process leading up to and following the purchase;
?Factors and influences on the purchase decision;
?How the steps might be the same or different for your two products.
Of the 70-inch flat screen assume the role of marketing manager for that product. List, describe and explain, in two or three paragraphs:
?The process of segmenting the market for that product;
?A possible target market for the product, in as much detail as possible and in demographic terms.