I have a presentation on Airbnb and I want you to talk about the following:
1. Segments.
2. Targets
3. Differentiation
4. Position
5. Product/Brand in depth.
6. prod. development
7. PLC
8. Pricing
Put these information in a WORD document and also put it in PowerPoint slides please. Make it fit for 7 minutes presentation!
You can use these links might help.
Understanding the share economy - https://www.thepeoplewhoshare.com/blog/what-is-the-sharing-economy/
This article gives an overall idea of the brand and how it is breaking the mold of the hotel industry - https://www.inc.com/magazine/201412/burt-helm/airbnb-company-of-the-year-2014.html
How it works & Pros and Cons - https://www.investopedia.com/articles/personal-finance/032814/pros-and-cons-using-airbnb.asp?performancelayout=true
Consequences of Share Economy - https://journalistsresource.org/studies/economics/business/airbnb-lyft-uber-bike-share-sharing-economy-research-roundup
Insights and Revenue Models (pretty useful) - https://nextjuggernaut.com/blog/airbnb-business-model-canvas-how-airbnb-works-revenue-insights/
Pricing | how Air BnB influences users pricing - https://www.forbes.com/sites/ellenhuet/2015/06/05/how-airbnb-uses-big-data-and-machine-learning-to-guide-hosts-to-the-perfect-price/#750eca45248d
Airbnb's plan to take over - https://www.businessinsider.in/Inside-Airbnbs-playbook-for-taking-over-every-city/articleshow/49681396.cms