I film merchants of cool and in gladwells article the


I need only 200 words and don't copy from anywhere because I have to Submitting this online so please don't copy.

In the film The Merchants of Cool and in Gladwell's article "The Coolhunt" we learn that massive corporations play an enormous role in perpetuating a cycle of "coolness." Using evidence form the article and the film, describe how the search for cool intersects with the construction of identity.

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