I am the business manager of a trendy hairstyle shop in downtown Chicago. As the manager, I am in charge of payroll and paying the bills, hiring and firing, purchasing, training, and customer service. You provide a luxury service, and my average client has different demographics from the rest of the population in the city.
Due to recent competitive developments, I feel the need to learn more about my clients; I specifically want to know how they choose my services over that of the competition. I are aware of the steps in the consumer purchase behavior model and are determined to analyze them in detail.
On the basis of the given scenario, answer the following questions in a Microsoft Word document:
Using Maslow's Hierarchy of Needs model as a backdrop, determine the real motivations behind the use of my service.
What additional social and cultural factors will I consider to analyze my clients' behavior?
Determine what service criteria do I think my clients use to select the type of service I offer?
what methods might be useful to encourage loyalty among existing customers?