I am taking communications 345, and have this question
In "Finding the Right Appeal," Caples first introduces Hahn's three elementary appeals (- the reason you give the reader for buying). Further discussion brings about an expanded four basic appeals. Fill in the blank.
Sex/sexual appeal (it's about love, affection, and friendship.)
Greed (it's about all the things that money can buy)________ (hint: it's about... I am afraid I can't tell you more in this one)
Duty/honor/professionalism (it's about one's position and worthiness in the society, how he/she could serve others well)