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Hw do the terms data knowledge and information differ

1. How do the terms data, knowledge, and information differ?

2. Which major categories of information with relevance for business market research exist?

3. What is the difference between primary and secondary market information?

4. Describe different types of databases?

5. What is meant by random sampling?

6. What are CATI, CAPI, CAWI, and CASI standing for? Explain the concepts briefly.

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