Problem
Andy Lange, president of the University of South Wisconsin, is concerned with the declining business at the University Book Store. The students tell him that the prices are simply too high. Andy, however, has decided not to lower the prices. If the same conditions exist, what long-run market shares can Andy expect for the four bookstores?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.