Discusssion board:
• We are doing it on SAMSUNG and creating a washer/dryer in one machine for the residential market.
• An overview of the organization (Cindy)
• A description of the product or service (Cindy)
• A SWOT analysis of the organization and offering (Alexis)
• A competitive analysis of the organization and offering using Porter's five competitive forces model (Alexis)
• The criteria you will use to segment your market and select your target market including geographic, demographic, psychographic, and behavioral factors (Emilio)
• A description of your target market (Emilio)
• Needs that cause your target market to buy including emotional and logical drivers (Adam)
• A written positioning statement that identifies: (Adam)
o Your target market
o The needs that drive purchase
o Your organization's industry category
o How your organization solves the target's needs
o Your organization's competition
o What makes your organization different from its competition