Marketing
Part 1: Needs to be at least 600 words and my industry is Apple Inc.
• A written positioning statement that identifies:
o Your target market
o The needs that drive purchase
o Your organization's industry category
o How your organization solves the target's needs
o Your organization's competition
o What makes your organization different from its competition
Part 2: Perceptual map presentation:
Review "perceptual mapping" located on the Week 2 ERR page.
Review the example perceptual map in Exhibit 4-14 in Ch. 4 of Basic Marketing.
Select an industry with many competitors.
Select two key variables that segment the competition.
Complete a perceptual map that includes a minimum of 10 competitors from that same industry. Explain why you placed each competitor on its particular spot on the map.
Create a 10- to 15-slide Microsoft® PowerPoint® presentation with your map and competitor explanations. Include a summary slide at the beginning of your presentation.