How your marketing plan targets your market segment


Assignment:

Marketing Strategy and Plan

A. Explain how your marketing plan targets your market segment.

B. What percentage of the market do you feel you need to capture for your business to be profitable?

C. Write a positioning statement for your business.

D. How do you plan to grow the organization (self-generated, franchising, acquisition)?

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Marketing Management: How your marketing plan targets your market segment
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