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How your company will implement product development process

Assignment: Components of a Marketing Plan

Analyze how your company (McDonald's) will implement the New-Product Development Process (seven stages below) to bring your product/service (creating a salad bar) from concept to commercialization. (300 words)

The Company is McDonald's

The Product/Service is a salad bar

1. Idea generation.

2. Idea screening.

3. Concept testing.

4. Business analysis.

5. Product development.

6. Test marketing.

7. Commercialization.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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